Successful entrepreneurs and business consultants have adopted Kundera’s theory and have hinged the growth and development of their businesses and that of their clients on those guiding principles. The success of SMEs in low income communities is especially dependent on their ability to develop and market innovative product or service solutions on tiny or zero marketing and capital budgets.
Business Incubators propose a solution through the provision joint marketing programmes and business development support. However, many prospective Start-Ups are challenged by their inability to access adequate seed funding.
What are the most effective approaches and strategies for making incubator marketing support relevant to Start-Ups in low income communities?
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